In response to a global energy crisis exacerbated by various international events, the demand for energy-efficient solutions has soared. Our project, conceived amidst this backdrop, focused on a strategic redesign of the HVAC category pages on the LG Global website, aimed at enhancing user comprehension and showcasing the products' energy efficiency.

As a part of LG's competitive bid to revitalize their new HVAC system's online presence, this initiative recognized the intricacies inherent to HVAC systems. The primary audience was discerning B2B customers who not only required detailed information but also sought an intuitive and informative web experience. Acknowledging the current website's shortcomings – limited information, outdated visuals, and suboptimal page layouts – we embarked on a comprehensive overhaul.

Our team, leveraging data-driven insights, meticulously crafted the product page. We analyzed the site heatmap to understand the unique interaction patterns of professional users, distinct from B2C clientele. This informed our content placement strategy, ensuring that the flow of the user journey was natural and engaging throughout the website.

Collaborative efforts with visual designers, clients, and data analysts were pivotal in developing a layout that stood out from competitors. Our commitment to a design that resonated with both functionality and aesthetic appeal proved successful; we secured the contract. The fruits of our labor are now visible across LG's global and various national web pages, reflecting a synthesis of form, function, and user-centric design.